PXM, your next digital revolution with Pimcore
From product data to customer impact, PXM is your next digital revolution.
Let’s be clear: your customers don’t care about the technical stack. What they want is a seamless, engaging, and consistent product experience, wherever they shop. But here’s the problem: your Product Information Management (PIM) system can’t deliver that. Not even close.
If you’re still relying solely on the quality of your product data to attract customers, you’re already behind. Today’s buyers don’t want simple information. They want experiences. Welcome to the era of Product Experience Management (PXM): the evolution your digital strategy desperately needs.
From static to strategic: why PIM is no longer enough
Executives invested in PIM to centralize and clean up their product data. It was a good idea… ten years ago. Today? Your PIM is holding you back. Designed for uniformity, it pushes the same content across all channels. The problem: this content isn’t personalized. It doesn’t adapt. It doesn’t engage. Your product information is clean, but cold. Static. Boring. In the age of hyper-personalization, this is a conversion killer.
PXM: the new lever for digital growth
Product Experience Management isn’t just a buzzword. It’s a strategic shift. PXM takes everything your PIM does and transforms it into personalized, engaging, omnichannel experiences.
Think of it this way:
- PIM is the foundation.
- PXM is the house your customers want to live in.
With PXM, you can:
- Personalize content based on customer segments, behaviors, and locations.
- Dynamically adapt your messages on each channel.
- Create experiences that turn visitors into buyers.
How does it work in practice?
Let’s take the example of an international retailer. By default, its PIM will display the same product description for a teenager in Berlin and a mother in Chicago. This is not ideal for addressing either of them in a relevant way.
With PXM, you can:
- Highlight your sustainable ranges for eco-conscious consumers.
- Promote your special offers to bargain hunters.
- Localize language, tone, and visuals for each region.
The result? Increased engagement, more relevant recommendations, and double-digit growth.
Omnichannel is no longer an option. Pimcore‘s PXM makes it simple.
You don’t sell on just one channel. Between your e-commerce site, social media, marketplaces, and maybe even print catalogs, if your content isn’t optimized for each one, your brand loses credibility. And a poorly perceived brand doesn’t sell.
The solution Pimcore PXM automatically adapts your content to the specifics of each channel. Your TikTok videos, product pages, and in-store displays: everything remains consistent, optimized, and managed from a single platform.
Agility that eliminates the complexity of change
Markets evolve, trends emerge, inventories change. If your team takes days (or even weeks) to update your product content, you’re too slow.
With Pimcore, you gain responsiveness:
- A single update syncs everywhere.
- Your teams work from a single source of truth.
- You respond in real time, without depending on publication cycles.
Switch from an “information”-oriented approach (PIM) to an “experience“–oriented approach (PXM)
Starting from a robust PIM foundation, PXM transforms this data into a real lever for conversion and loyalty. It’s no longer just about disseminating the right product information, but about offering the right experience, at the right time, on the right channel.
This paradigm shift involves a technological, organizational, and cultural transformation. It is becoming essential to rethink how data is collected, enriched, distributed, and used to strengthen customer relationships.
Stop juggling disparate tools. Grow with Pimcore
Most publishers force you to assemble a complex puzzle: a PIM on one side, a DAM on the other, a CMS somewhere else… It’s cumbersome, inefficient, and slows you down.
Pimcore offers a unified and powerful solution designed to grow with your business. More than 118,000 companies, including Audi, Pepsi, ETAM, and perhaps your next competitor, already trust it.
ETAM case study
Discover how the ETAM Group has implemented a 360° view of its products from sourcing to point of sale using a Pimcore solution. This solution aims to transform its PIM into a strategic tool, centralizing, enriching, and harmonizing its product data on an international scale.
Take action
PXM is not a passing trend. It is a necessity. With Pimcore, you don’t just check a box: you control the customer experience. Stop pushing basic product information. Start offering experiences that convert.
Ready to transform your product data into memorable experiences?
