MDM
By definition, Master Data Management (MDM) allows a business to store, manage, and distribute its core reference data (products, suppliers, customers, employees, etc.) within a centralized system. Specifically, MDM consolidates data into a single, master repository to simplify organization and streamline data sharing across the company. MDM ensures data consistency and provides enhanced security, maintains data quality and governance, and enables data traceability.
A PIM (Product Information Management) system captures, manages, and distributes product information across all channels and can be seen as a subset of MDM.
That said, it’s increasingly common for all product-related information (such as suppliers, manufacturing sites, etc.) to reside in the PIM—essentially functioning as a product data repository.
This single source of product data allows for comprehensive operations: collecting, consolidating, enriching, and syndicating. By eliminating data silos, you establish a central reference point for reliable, validated data that is easily accessible and ready for distribution across any digital or offline channel.
Benefits of an MDM solution
« Single point of truth » : a central source for all data
- Core data (SKUs, status), technical and logistical attributes (dimensions, weight, etc.)
- Publishing data (descriptions, SEO), images, videos, and documents
- Product relationships (accessories, spare parts, upsell, cross-sell)
Time and cost savings
- Reduced time to market
- Less time spent collecting and verifying data
Quality assurance for distributed data
- High-quality data everywhere
- Completeness control and publication workflow
Multi-channel distribution
- Web and marketplaces
- Catalogs and brochures
- Syndication, voice assistants, IoT
With data dispersed across various systems, achieving a clear overview can be challenging. Master Data Management tools provide multiple essential features to centralize and streamline data management, including:
- Product data consolidation
- Data cleansing
- Data enrichment, classification, and translation
- Quality control and data governance
- Workflow and business processes (validation, collaborative completeness, etc.)
- Supplier management
- Cross-reference management
- Lifecycle management
- Multi-channel distribution
- Bulk deletion of relationships
Our team assists you in selecting, designing, and implementing an MDM or PIM solution by structuring and consolidating data within a unified repository.