Optimizing Magento/Adobe Commerce for SEO and GEO
SEO is evolving: welcome to GEO
SEO remains essential, but GEO is becoming an indispensable discipline. Today, AI engines such as ChatGPT, Perplexity, and Gemini are transforming the way users access information. At DATASOLUTION, we have developed a structured data generation module, essential for GEO (Generative Engine Optimization) for Magento/Adobe Commerce, designed to place your site at the heart of AI-generated responses. Ready to anticipate the future of SEO?
Why is GEO essential?
- Search engine algorithms are evolving, and traditional organic results are increasingly competing with direct AI responses.
- AI no longer just “crawls,” it “understands.” It favors structured, reliable, and contextualized data to fuel its responses.
- This presents an opportunity: brands that adapt their content now will gain visibility in AI-generated results, a rapidly growing channel.
Our solution: a module for Magento/Adobe Commerce
Our structured data module for Magento/Adobe Commerce allows you to:
- Display your data in a format optimized for AI bots, in line with their technical requirements.
- Improve your brand’s discoverability in the responses of conversational assistants and AI engines.
- Prepare your SEO x GEO strategy by capitalizing on artificial intelligence today.
Contact us for a demonstration of the module
FAQ : Our module for Magento/Adobe Commerce
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What is GEO (Generative Engine Optimization)?
GEO is an emerging discipline that involves optimizing a website’s content and data so that it can be understood, cited, and used by generative AI engines (such as ChatGPT, Perplexity, or Gemini). Unlike SEO (search engine optimization), which targets search engines such as Google, GEO prepares your site to be a reliable source for AI-generated answers.
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Why is GEO important for my e-commerce site?
Users are increasingly asking questions directly to AI (e.g., “What is the best product for X?” or “Where can I buy Y?”). . If your data is not optimized for these tools, your site may be invisible in their responses, even if you are well-ranked on Google.
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How does GEO differ from traditional SEO?
Target
SEO: Search engines (Google, Bing)
GEO: AI engines (ChatGPT, Perplexity, etc.)
Objective
SEO: Ranking in SERPs
GEO: Citations in AI responses
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What types of data do AIs favor?
AIs look for structured (JSON-LD, Schema.org), up-to-date, and contextualized data (e.g., detailed product sheets, customer reviews, FAQs, comparisons). They avoid vague or unsourced content.
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Does GEO replace SEO?
No, GEO complements SEO. Both are necessary: SEO for traditional search engines, GEO for AI. Ultimately, an integrated strategy (SEO + GEO) will be essential. Of course, to attract even more traffic to your site, it may be essential to combine your SEO/GEO strategy with SEA acquisition campaigns and a well-crafted social media strategy.
Would you like to learn more about GEO and best practices? Meet the experts at our digital marketing agency Jetpulp, part of the DATASOLUTION group.
