HubSpot Inbound 2025 : the AI revolution that changes everything
Back from San Francisco, September 2025.
Gone are the days when HubSpot was “just” a CRM: we are witnessing the emergence of an artificial intelligence platform that now places HubSpot at the top of the technology stack.
“This is the end of Inbound as you know it… and the beginning of a new era driven by AI.” This sentence, uttered during the opening keynote, sums up the scale of the transformations announced. For three days, in the halls of the Moscone Center, we witnessed a veritable revolution: HubSpot is no longer content to support business growth, it is reinventing it thanks to a few major innovations that are redefining the codes of marketing, sales, and data management.
Here are five key points to remember about these innovations.
Five key points are worth remembering, and all of these new features are available in beta or being rolled out gradually. The future starts now, and it’s called HubSpot CRM augmented by AI.
1. The AI Agent Marketplace
A specialized virtual team
The first revolution has a name: AI Agent and Assistant Marketplace.
HubSpot is launching a true artificial intelligence ecosystem integrated directly into its CRM.
In concrete terms, this means that your company can now access virtual agents specialized by function, skill, or industry, as well as conversational assistants to increase productivity.
Game-changing business and industry agents
Twenty-three agents are currently available in public or beta versions, either free (generic) or paid (specialized).
A striking example? The agent specialized in RFPs, capable of automatically responding to calls for tenders. This saves you a significant amount of time deciphering complex specifications and responding with your solutions: AI takes care of it.
The everyday conversational assistant
At the same time, AI assistants act as real co-pilots, accessible from any screen in the CRM. With a ChatGPT-style interface, advanced database search, enrichment, and easy navigation, sales teams save valuable time on research and qualification tasks.
2. Marketing Studio: create campaigns in minutes
The second major innovation: Marketing Studio enhances Campaign. This new interface revolutionizes the creation of marketing campaigns with a drag-and-drop system coupled with AI-powered automation.
From prompt to complete campaign
The process becomes disconcertingly simple: choose a trigger (completed form, web page visit), select the desired actions (landing page, email, workflow), define the logical sequence, then launch. AI takes care of the rest, respecting your graphic charter and your “tone of voice.”
The concrete examples speak for themselves: “Create a landing page to promote our webinar” instantly generates a page optimized for conversion. “Generate a follow-up email for our webinar participants” produces personalized content optimized to maximize open rates.
Agility as the new standard
The result: complete campaigns created in a matter of hours instead of days, automated A/B testing, and rapid iteration.
No need for advanced technical or creative expertise to produce professional marketing content. A revolution for companies with overworked marketing teams.
3. Loop Marketing Playbook: Post-Inbound
For this third revolution, let’s stay with marketing.
It may be the most conceptual, but it is certainly the most strategic: Loop Marketing Playbook, the new methodology that officially replaces Inbound Marketing.
From linear to cyclical
Gone is the classic funnel of acquisition → nurturing → conversion.
Make way for a cyclical approach combining data collection, AI analysis, optimization, and personalization in a continuous loop.
The goal: immediate, real-time impact and continuous improvement rather than long-term results.
Loop Marketing favors:
- hyper-personalized dynamic content powered by AI over static content,
- speed and real time over patience,
- customer relationships over pure technology.
4. Data Hub: the democratization of data
Fourth transformation: Hub Operations becomes Data Hub.
This overhaul aims to centralize and facilitate the management of all business data with a resolutely “No Code” approach.
Native synchronization and intuitive interface
The visual interface allows for data mapping, deduplication, and transformation with simple drag-and-drop, automated validation, and error detection.
Native synchronizations with data warehouses (e.g., Snowflake) are now available “off the shelf,” without development.
Marketing and sales teams can create their own data sets for advanced analysis, without relying on IT teams.
The democratization of data manipulation is becoming a reality, with GDPR security and guaranteed traceability.
5. The “Project” object: putting an end to silos
Fifth announcement: native integration of project management directly into CRM. HubSpot is introducing a new “Project” object with its own properties and data points, signaling a clear desire for centralization.
Easy synchronization and migration
The Project object offers integrated Gantt planning, coordinated task assignment between teams, and two-way synchronization with Asana, ClickUp, Monday.com, and other project management tools.
The goal: to enable a gradual transition to HubSpot centralization without operational disruption.
360° view of the customer journey
The business impact is immediate: complete control of projects and customer onboarding, milestone tracking, progress dashboards, and identification of additional sales opportunities based on project progress.
Project and CRM data are merged in a single interface, providing that much sought-after 360° view.
Beyond functionality, these five innovations are redefining the competitive landscape. For the first time, SMEs with small marketing teams can manage multiple campaigns simultaneously thanks to AI automation.
Mid-sized companies gain access to specialized industry expertise through dedicated agents.
Centralizing tools reduces the cost of multiple subscriptions while improving operational performance.
The stakes are high: the companies that adapt today will be the ones that thrive tomorrow. HubSpot’s AI revolution doesn’t just improve what already exists, it redefines what is possible for SMEs and SMBs in terms of sales and marketing sophistication.
This transformation marks a turning point in HubSpot’s positioning. With these innovations, HubSpot is definitively moving beyond the “SME/startup” sphere to take on mid-sized companies and large accounts head-on.
Advanced personalization via sector-specific AI agents, infinite adaptability thanks to the No Code Data Hub, and now complete functional coverage (CRM + Marketing + Customer Service + Project Management + Data) place HubSpot in direct competition with giants such as Salesforce, Microsoft Dynamics, and Oracle.
But where its competitors are still struggling to offer truly integrated and accessible artificial intelligence, HubSpot is taking a decisive lead. Its commitment to constant innovation, coupled with a democratic approach to AI (accessible to business teams without technical expertise), makes it the most serious challenger in the enterprise solutions market.
The message is clear: HubSpot now has everything it needs to succeed in businesses of all sizes.
The recommended path: a four-step transformation
As a HubSpot partner agency, DATASOLUTION recommends a program to transform marketing, sales, and customer loyalty processes with a comprehensive modernization of your organization’s marketing strategy, system architecture, execution infrastructure, and operational capabilities through AI-powered innovation.
This company-wide commitment covers strategic assessment, system modernization, AI implementation, and organizational enablement to create a unified and intelligent Go To Market engine capable of generating a sustainable competitive advantage.
The program integrates four distinct but interconnected areas of work: strategic change management consulting, systems and operations architecture, AI-optimized execution, and continuous optimization and enablement.
Our multidisciplinary team brings together strategic consultants, technical architects, AI specialists, and change management experts to ensure successful transformation at all levels of the commercial organization.
“The company that adapts today will be the one that thrives tomorrow.”
FAQs about HubSpot Inbound 2025
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What are the main new features announced at HubSpot Inbound 2025?
HubSpot presented five major innovations: the AI Agent Marketplace, Marketing Studio, Loop Marketing methodology, No Code Data Hub, and the Project object integrated into CRM.
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How does HubSpot use artificial intelligence in its CRM?
HubSpot now integrates specialized AI agents, conversational assistants, and advanced automation features to simplify campaign creation, data management, and sales management.
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How does Loop Marketing replace traditional inbound marketing?
Loop Marketing transforms the linear approach of Inbound into a continuous cycle of AI analysis and optimization, promoting real-time personalization and immediate performance.
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What is DATASOLUTION’s vision for HubSpot’s AI revolution?
DATASOLUTION supports companies in their Go To Market modernization through a comprehensive program: strategic consulting, AI architecture, intelligent execution, and continuous optimization.
