Google SGE: towards a new SEO revolution?
What is Google SGE?
We’ve been hearing about it everywhere over the last few months. The “SGE” trend has invaded the Internet… And this is just the beginning!
Indeed, the Search Generative Experience (SGE) is a new online search experience based on generative artificial intelligence proposed by Google.
With the rise of OpenAI’s ChatGPT and the AI of search engine Bing, Google SGE is positioned as a strategic response.
Currently available as a beta version in the U.S., and following initial satisfactory feedback, Google SGE will appear in France shortly.
As expected by all, this advanced technology, presented in the form of a conversational interface, is designed to offer more prosperous, more precise, and personalized answers, but above all, adapted to queries formulated in the “natural language” of Internet users.
The very essence of this intelligence is to enable ever more precise and rapid responses, whatever the Google search.
This means adapting the technology to voice searches, for example, but also to more informal search intentions.
In 2024, more than ever, web users will be able to obtain an answer to a precise question in record time and without a click!
Generative AI is based on the user experience (UX) to provide an optimal response from content disseminated on the various search engines.
Google SGE promises to go beyond relevance, totally redefining our online experience.
Google SGE: explore its capabilities and benefits
Key features
Google SGE revolutionizes personalized search and indexing by providing condensed summaries to understand topics rapidly. This innovation eliminates the need to consult multiple sites for additional information by centralizing the essence of searches in SGE results.
Google claims to be taking a responsible approach to integrating generative AI into SGE, ensuring that a high level of information quality is maintained and the security of processed data is ensured.
A quick aside about security and compliance: the arrival of Google SGE in Europe has already been postponed several times, notably for RGPD reasons, as European standards differ from American ones.
Practical benefits
Among the many benefits we can point to, Google’s innovation improves the productivity and efficiency of the search engine by offering features such as follow-up questions (ask a follow-up) and image generation.
These tools enable a more in-depth exploration of subjects and facilitate the analysis and synthesis of information.
Google SGE offers a detailed list of products to enhance the online shopping experience and can even personalize SERP results according to the user’s geographic location. Imagine the possibilities!
Search Engine Advertising (SEA) has been remembered – quite the contrary! All indications are that ads will continue to play an essential role in SGE, testing, and evolving ad placements and formats.
Just one objective? Leveraging generative AI.
Integrating generative AI into search enhances the personalization and accuracy of information, improving the overall user experience.
What are the current limitations of Google SGE?
Google SGE integration is a complex challenge, especially for website publishers and SEO professionals.
With the centralization of information in SGE results, sites must now adapt to maintain their visibility and relevance.
Copyright compliance and a drop in organic traffic are the two black spots clouding the arrival of Google SGE.
Everyone is wondering what impact EMS will have on sites in 2024. Indeed, in some cases, the content used to generate an instant response is sufficient for the surfer and leads to no additional searches or clicks, but this is also already happening with featured snippets.
More than ever, to benefit from effective SEO, producing high-quality, original content enriched with relevant keywords and optimized for complex queries is essential.
Despite its performance, Google SGE has some limitations linked to large-scale language models, such as interpretation errors or limited representations.
But things change very quickly.
What’s next?
What are the known or envisaged prospects for Google SGE?
Although yet to be deployed in France, Google SGE is showing considerable potential for expansion and improvement in all the countries where it is in beta test.
Generative AI for content creation and integrating the Google Shopping Graph demonstrate an evolution towards a richer, more personalized online search and shopping experience.
Google SGE will change how users interact with search results, directly influencing brands’ marketing and SEO strategies.
Focusing on keywords, using Google tools, and creating quality content is essential in adapting to new challenges. With billions of visual searches per month via Google Lens and increased multi-modal searches, Google SGE is about to transform the various notions learned and implemented to interact with search engines. This innovation provides a vision of a future where searches will be more precise, faster, and 100% tailored to individual needs.
Discover for information VS Google Shopping for conversion?
For many years, Google Discover, the 100% mobile, personalized article feed, has been revolutionizing SERPs and is being increasingly exploited, moving ever closer to the logic of natural search engine optimization.
The integration of Discover on the desktop, which is currently being tested, could help recover some of the traffic lost following the roll-out of Google SGE.
Its potential for improving user experience, personalizing searches, and impacting SEO is immense.
As Google SGE continues to evolve at breakneck speed, it becomes essential for businesses and SEO professionals to understand and adapt to this technology to remain competitive in their respective markets.
We’re eagerly awaiting the arrival of Google SGE, whose mechanisms remain challenging to predict.
Our experts have just one piece of advice: diversify your traffic and income sources!
