Discover Shopify Winter 25 – The Boring Edition
Over 150 major updates for an optimal experience
Shopify has just unveiled its Winter 2025 Edition, the update we’ve all been waiting for, focused on performance, stability, and user experience. Ironically named The Boring Edition, this version sets aside flashy announcements to focus on essential and practical improvements. With over 150 optimizations, Shopify once again proves that perfection lies in the details.
Optimized performance for a better user experience
One of Shopify’s main priorities is to accelerate its platform for merchants and their customers.
Here are the key performance improvements:
- Faster cart and checkout: Cart loading is now 50% faster, reducing abandonment rates. Checkout benefits from asynchronous loading, enabling smoother interactions.
- More responsive admin interface: Shopify has reduced the initial loading time of admin pages by 25% and sped up navigation between pages by a factor of 5x.
- Accelerated payment buttons: Payment buttons now load 58.8% faster, offering a better experience for customers using Shop Pay, PayPal, and other quick payment methods.
In short, Shopify aims to make every step, from adding to the cart to final checkout, as seamless as possible.
Provisional orders: more flexible and smarter
Shopify has significantly improved provisional order processes to make them more versatile and adaptable to merchants’ needs.
Key highlights include:
- Integration with Shopify Functions: Provisional orders can now apply dynamic pricing rules and discounts.
- Price locking: Prices displayed in provisional orders remain guaranteed, even if catalog changes occur.
- Flexible payments: Retailers can accept deposits, manage batch payments, and facilitate transactions with saved cards.
These improvements ensure better handling of complex orders, especially for B2B sales.
Point of sale (POS): an improved in-store experience
Shopify POS receives major updates to streamline the in-store experience:
- Offline payments: Even during an internet outage, card payments are saved and processed once the connection is restored. That’s a real breakthrough!
- Split-screen search: The cart and search results are now visible simultaneously for faster sales management.
- Support for bundles: Product bundles configured online can now be sold directly through Shopify POS.
- Optimized interface: A more compact and intuitive interface makes life easier for sales staff.
With these enhancements, merchants can offer smooth, professional service to customers in physical stores.
Enhanced integration of artificial intelligence
Shopify strengthens its AI commitment with the deployment of new smart features:
- Sidekick: Shopify’s AI assistant is now available to all English-speaking merchants, offering instant recommendations and answers to optimize store management.
- Shopify Inbox: Powered by AI, merchants can automatically respond to common customer queries, improving customer support.
These tools aim to automate repetitive tasks and provide powerful tools to boost merchant efficiency.
Merchandising and search improvements
Merchandising tools gain flexibility with key updates:
- Semantic search: Intuitive, multilingual search better understands customer queries to display relevant results.
- Custom filters: Search filters now support meta fields, enabling more precise sorting options.
- Automated collections: Collections can now be created based on attributes like color, material, or other product taxonomies.
These optimizations ensure smooth navigation for customers and simplify catalog management for merchants.
B2B: strengthened features for businesses
The B2B segment is a key focus of Shopify Winter 25, with tools designed to simplify business-to-business sales:
- Self-service returns: B2B customers can manage returns directly from their client accounts.
- Account customization: Through extensions, merchants can offer downloadable quotes, invoices, and other B2B functionalities.
- Simplified orders: New Shopify Flow features automate account setups for new customers.
These tools reinforce Shopify’s position as a comprehensive solution for businesses operating in B2B.
Internationalization and shipping: sell anywhere, easily
Shopify makes global expansion easier with key updates:
- Integrated duties and taxes: Fees are automatically included at checkout thanks to Managed Markets.
- Multilingual search: A seamless search experience for international customers.
- Improved shipping options: Features like split shipping and support for new European carriers simplify logistics.
These updates ensure merchants can maintain a smooth global presence.
Shopify Winter 25 – The Boring Edition delivers essential optimizations for e-commerce merchants. By improving performance, strengthening B2B tools, and simplifying customer experience, Shopify lays the foundation to help its users focus on what matters most: selling better and faster.
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