DATASOLUTION and ALTAVIA sign a strategic partnership agreement
DATASOLUTION, a key player in e-Commerce and data management, and Altavia, an international communication group and the leading independent company specializing in brand and retailer commercial activation, today announce the signing of a strategic partnership, marked by the acquisition of Altavia Group’s agencies, Jetpulp and Insitaction.
By combining their expertise, Altavia and DATASOLUTION offer retail players a fully digitalized end-to-end commerce solution. This partnership, built around the operational and technological synergies of both groups, provides the market with solutions that blend the best of omnichannel commerce and in-store digitalization.
This move strengthens and reaffirms both groups’ commitment to commercial activation in the French market. DATASOLUTION thus becomes a technological partner of Altavia, offering a comprehensive approach integrating e-commerce, data management, and digital strategy.
This move is in line with Altavia’s global strategy to focus our digital offerings and expertise on commercial activation, with a particular emphasis on strategic, marketing, and creative aspects. This approach, strengthened by our partnership with DATASOLUTION, enables us to manage our clients’ commercial activation solutions with greater agility and competitiveness.
Sydney PALTI, CEO of Altavia Group
These acquisitions also strengthen DATASOLUTION’s local presence in the Auvergne-Rhône-Alpes region with Jetpulp in Lyon, and in the North with Insitaction in Lille. The Jetpulp and Insitaction teams are joining a robust structure whose organization, methodologies, expertise, long-term stability, and experience—gained from about fifteen external growth operations in France and abroad—will ensure a smooth integration.
The integration of Jetpulp and Insitaction allows DATASOLUTION to expand its expertise in customer experience and digital marketing, incorporate new technologies such as BigCommerce, and strengthen its expertise in Adobe, WordPress, Symfony, Google, and Artificial Intelligence.
About DATASOLUTION
Founded in 2003, DATASOLUTION has grown over 20 years to become France’s leading independent digital agency, with 330 employees and a turnover of €42 million.
DATASOLUTION supports businesses in their digital transformation through a comprehensive service offering focused on DATA: e-Commerce & CMS, data management, Digital Services (Consulting, UX/UI, Business Performance), a marketing production platform, and 24/7 application outsourcing on public and private Cloud infrastructures.
About Altavia
Altavia, a family-owned and international communication group for over 40 years, is the leading independent company specializing in commercial activation. With an organization that combines global reach and local relevance, Altavia offers solutions that merge measurable creativity, immersive in-store experiences, and environmentally responsible marketing technologies.
These approaches help improve the long-term performance of over 1,000 retailers and brands in 45 countries. With 2,800 employees, Altavia generated over €700 million in revenue in 2023.
About Jetpulp
Jetpulp is a digital agency specializing in the creation of high-performance digital solutions, both technical and marketing. With 25 years of experience, the agency is recognized by e-commerce businesses and brands for its tailored approach, blending creativity and ROI. Jetpulp supports numerous clients, including Macif, Easypara, La Poste, and Bioderma, in developing their online business.
About Insitaction
Insitaction is a consulting, design, and technological implementation company dedicated to the digital transformation of major retail businesses.
Contact & informations :
DATASOLUTION : Cyrille de SAGAZAN, Marketing Director, cdesagazan@datasolution.fr
ALTAVIA : Line ATASSI, Communication Director, l.atassi@altavia-group.com
Click here to download the press release.
The data repository, the first building block of your digital platform
DATASOLUTION Acquires Galilée and Strengthens its MDM/DAM/Publishing Competencies for Product Marketing Departments
DATASOLUTION announces its entry into exclusive negotiations for the acquisition of the Galilée agency.
This partnership marks a strategic milestone for DATASOLUTION. We are delighted to welcome Jetpulp and Insitaction into our group. Their expertise in digital strategy and creative approach perfectly complement our e-Commerce and data management service offering. We look forward to implementing increasingly innovative and high-performing solutions for our clients and those of Altavia.
Jean-Claude NOGUÈS, CEO of DATASOLUTION