11 August 2023 - Last updated on 02 January 2025

DATASOLUTION announces the acquisition of the agency SENZO

The entire team at DATASOLUTION is delighted to announce the acquisition of the agency SENZO, aimed at strengthening our expertise in e-Commerce, CMS, and PIM/MDM.

Founded in 2012, the digital agency SENZO supports brands in their digital transformation by creating or revamping tailor-made solutions that can be autonomously managed, relying on 100% Open Source technologies, particularly the Pimcore platform (Gold Partner since 2015).

With this acquisition, DATASOLUTION continues its growth strategy and enhances its PIM/MDM and e-Commerce expertise, especially in integrating the Austrian platform Pimcore, with the goal of bolstering its technical workforce and offering a more diverse range of skills to its clients.

SENZO will contribute its expertise in the Pimcore CMS, collaborative and social platforms (Internet, Intranet, and Extranet), and design. The agency’s clientele includes Dékuple (ADL Partner), URW (Unibail-Rodamco-Westfield), BPCE Payment Services (Natixis Payment Solutions), Robot Coupe, Prisma Media, and People & Baby.

Co-founded in 2012 by an engineer from Centrale Supélec and an Art Director, SENZO draws on its DNA of creative and technical expertise. As a web technology specialist, SENZO develops original and innovative customized online solutions, combining design, creativity, and new technologies across various sectors, serving both SMEs and large international groups.

SENZO’s team members will join the teams at DATASOLUTION’s headquarters in Paris and in certain regional agencies (Nantes, Montpellier, Lyon, Lille).

This acquisition allows DATASOLUTION to enhance its 360° vision of digital commerce by strengthening teams and competencies in the following areas: data repository, CMS, e-commerce, UX, and design.

Our stated objective is to become the leader in B2B & PIM digital commerce in France by 2024.

SENZO will be integrated into a robust structure whose organization, methodologies, expertise, longevity, and experience with around a dozen external growths both in France and abroad guarantee successful integration.

For Franck BADUEL and Thomas POZZO DI BORGO, co-founders of SENZO: “It is a real opportunity to participate in the development of DATASOLUTION and to join a team of experts and enthusiasts who, like us, enjoy tackling new technologies.”

Jean-Claude NOGUÈS, President of DATASOLUTION, states: “Sharing the same passion for digital, and especially for Pimcore, the integration of SENZO within DATASOLUTION is a natural fit. Our two cultures and capabilities to deliver PIM, e-Commerce, and digital projects are already perfectly aligned: a sense of customer service, excellence, entrepreneurship, quality, agility, and innovation. I am delighted to welcome them into our group to offer our clients the critical mass of a market leader.”

About DATASOLUTION

Founded in 2003, DATASOLUTION’s mission is to support businesses in their digital strategy, whether it is B2B or B2C. Today, DATASOLUTION has over 300 employees spread across France, Australia, and the USA, offering a “Full Service” range of services: Consulting, Development of e-Commerce & institutional websites, PIM/MDM/DAM (Product Information Management/Master Data Management/Digital Asset Management), Private and Public Cloud Hosting, 24/7 Application Maintenance and Managed Services, Business Performance (SEO/SEA, conversion, UX/UI …), and innovation (Phygital, AR/VR, robotics, SmartScreens …). All of these services are provided through the “Digital Factory” approach.

About SENZO

Co-founded in 2012 by an engineer from Centrale Supélec and an Art Director, SENZO is an independent digital agency specializing in web technologies. It creates original and innovative tailor-made online application solutions, combining design, creativity, and new technologies. SENZO guides its clients in developing customized digital solutions based on 100% Open Source technologies, including Pimcore.