Business Performance: Supporting Your Digital Growth!
Comment optimiser la performance business de vos sites ?
Faire les bons choix pour générer de la croissance
Dans le contexte particulier que nous connaissons, DATASOLUTION a mis au point une approche agnostique au service de votre croissance ! Nous accompagnons nos clients dans l’identification des actions prioritaires et fortement contributives à la croissance du CA tout en optimisant le ROI.
In a specific context:
The number of e-commerce websites continues its upward trend (+11% in Q1 2022), leading to increasingly fierce competition. Consequently, there’s a continual rise in customer acquisition costs. At the same time, as online shopping becomes more commonplace, the average basket size is structurally decreasing (despite a temporary increase during the Covid period due to changes in purchasing behavior, and a rise in Q1 2022 due to the resurgence of the tourism and leisure sector).
Overall, 93% of websites generate less than 1 million euros in annual revenue.
Simultaneously, inflation is driving up logistical costs, whether in terms of transportation or packaging, and leading to supply disruptions for certain product categories. The uncertain economic and geopolitical landscape requires a need to streamline expenses.
In addition to this, there are regulatory changes such as the strict enforcement of GDPR regarding consent gathering, the anticipated disappearance of third-party data by 2023, and browser-imposed restrictions on data collection (such as App Tracking Transparency and Intelligent Tracking Protocol). These changes are fundamentally altering the possibilities for traffic acquisition and the measurement of campaign performance.
A agnostic approach
at the service of your business!
In this unique context, DATASOLUTION positions itself as a true business partner, guiding you across the entire spectrum of digital marketing value chain.
Leveraging our experiences and beliefs, we support our clients in addressing their key challenges.
#1 – ENHANCING CONSENT RATES
The new rules regarding consent collection result in up to a 30% data loss. This complicates the analysis of performance for executed actions and the necessary optimizations.
We firmly believe in adopting a progressive consent approach in digital tools, much like how it’s naturally done in the “real” world.
#2 – OPTIMIZING MEDIA MIX
The announced end of third-party cookies brings a profound change to historical digital targeting possibilities.
It’s essential to revise targeting strategies and test new approaches, notably contextual targeting that yields excellent results. Targeting based on 1st party data (advertiser-owned data) regains a central position in media strategies.
In the face of inevitable dilution, we help clients emerge by focusing on the Coherence, Relevance, and Creativity of their strategies. We also assist clients in optimizing historical levers: SEO – SEA – SOCIAL, and exploring Retail Media potential.
#3 – MAXIMIZING CONVERSION RATES
Improving conversion rates on a given traffic volume has an immediate impact on site revenue and profitability.
Considering client existing setups, targets, and markets, we guide them on key aspects to enhance commercial site efficiency: UX improvement, decisive point reassurance, personalized purchase experiences, behavior-based activation, loading time optimization, and more.
Since every context is distinct, our approach involves creating an objective and prioritized roadmap for evolutions while continuously measuring the impact of deployed changes.
#4 – RETAINING EXISTING CUSTOMERS
It’s commonly acknowledged that retaining customers is more cost-effective than acquiring new ones.
Yet, customer retention often remains underfunded in digital budgets. In a context of heightened competition and continuous rise in acquisition costs, loyalty is indispensable for growth and profitability.
We guide you in designing loyalty programs, from automated personalized lifecycle cycles to highly distinctive CRM programs that integrate enriched segmentation, multi-lever animation plans, and a neo-loyalty dimension encouraging relationship engagement.
70% of e-commerce site customers will only make a single purchase.
Looking to supercharge your growth? Our experts are at your service to assist you.
