24 March 2025

Adobe Commerce is evolving: What’s changing starting June 2025

At the Adobe Summit, Adobe introduced two new solutions set to transform how businesses manage their e-commerce: Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer.

Available from June 2025, these tools aim to simplify and optimize the e-commerce experience—without requiring a full-scale overhaul.

Adobe Commerce as a Cloud Service: A Shift Towards SaaS

This new offering turns Adobe Commerce into a fully hosted SaaS solution, managed entirely by Adobe.

The goal?

To reduce technical complexity and hosting costs while offering automatic updates and an infrastructure that can scale with traffic peaks.

Key features include:

A faster storefront powered by Edge services, improving SEO and user experience.
A GenAI-powered content creation tool with A/B testing and intuitive editing capabilities.
Native media management (DAM) integrated with Adobe Express and Firefly, streamlining product content publishing.
A scalable catalog, supporting up to 250 million SKUs and large-scale personalized pricing.

In short, it’s a turnkey alternative with fewer technical constraints—ideal for businesses looking to scale quickly.

Adobe Commerce Optimizer: Modernize without rebuilding

Adobe’s second new solution targets businesses already using an e-commerce platform but seeking improvements without switching systems. Adobe Commerce Optimizer adds a performance-focused experience layer to boost speed, enhance catalog management, and enable personalization tools.

What it enables:

Faster frontend performance without backend changes.
Easier integration of product content and media.
Ready-to-use APIs and connectors for seamless integration.
Dedicated reporting tools to track performance improvements.

It’s a smart option for companies looking to gradually enhance their platform without committing to major migration projects.

Should you make the switch?

Adobe has confirmed it will continue supporting current versions of Commerce, so there’s no rush. But these new offerings present valuable opportunities to reduce costs, streamline updates, and boost performance. Migration can be done all at once or step by step—depending on your needs.

If you’re already using Adobe Commerce or planning a redesign, these updates could be game-changers.

DATASOLUTION: Your Adobe Commerce expert

As an Adobe Commerce partner since 2018 and a Magento partner for over 15 years, DATASOLUTION supports businesses at every stage of their e-commerce journey—from strategic consulting and custom development to Adobe Commerce migration, third-party integrations, and performance optimization.