Sodexo
360° Support for Sodexo on Social Media
Revitalizing communication and deploying a coherent strategy
Do we really need to introduce Sodexo, the global leader in Quality of Life services? Often known for its activities in collective catering, the company also provides services such as reception, cleaning, multi-technical maintenance, mail, and home assistance… for both companies and communities, healthcare and educational institutions, and even individuals. Since 1966, Sodexo has always placed Quality of Life at the heart of its actions.
- Dedicated experts
- Director of Business Performance
- Digital Marketing Manager
- Creative Director
- UX Designer
- UI Designer
- Technologies
- WordPress
360° social media strategy !
Of course, Sodexo didn’t wait for DATASOLUTION to take on social media! However, for a company of this size, it was necessary to define a real social media strategy to structure its communication. With the main objective of making the group’s activities known and creating engaged communities.
Since Sodexo was already present on LinkedIn and Facebook, we kept these two platforms while adding a new one: Twitter joins the dance! We adapt the messages to professionals on LinkedIn, to a community of employees and consumers on Facebook, and to more professional or journalistic profiles on Twitter.
Regular monitoring
It can be difficult to measure the impact and results of a social media strategy. That’s why we closely monitor the statistics on the social networks we manage. But that’s not all! We also measure the positive or negative impact by analyzing the mentions and comments received.
And speaking of results, we are quite proud of our first year of collaboration with Sodexo. For example, on Facebook, the number of subscribers has increased by nearly 9%. While the engagement rate has jumped by more than 40% ! The launch of activity on Twitter is also very promising. But most importantly, the Sodexo community is becoming more engaged, with thousands of responses and mentions across all three social networks !
Week after week, flawless organization
Knowing how to adapt
Because when it comes to community management, the key word is adaptation. Between a shared editorial calendar to list all the planned posts each month and instant messaging, very useful for quickly handling last-minute requests, we adjust our ways of working with Sodexo as the project and the stakeholders evolve!
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