Adobe Commerce Website Redesign

For more than 10 years, DATASOLUTION has been supporting SBA France, a key player in the online sales of spare parts and accessories for two-wheelers, in the development and evolution of its digital strategy.

From web development to UX/UI redesign and digital marketing campaigns, we have implemented solutions tailored to the specific needs of this demanding sector and its audience of two-wheel enthusiasts.

Recently, we undertook a major project by migrating the client’s entire e-commerce site from Magento 1.4 to Magento 2.3, enhancing performance, security, and user experience.

Tailored support: Key interventions

Our partnership with SBA France includes:

• Migration from Magento 1 to Magento 2, a critical project to ensure platform longevity.
• Web design optimization to deliver a smooth and responsive navigation across all devices.
• Digital marketing and community management campaigns to increase visibility and customer loyalty.
• Implementation of a live chat feature to enable direct interaction with users, improving conversion rates.

A specific business challenge

One of the main challenges faced by SBA France is managing a vast product catalog, with thousands of spare parts and accessories for two-wheelers.

To address this, it was essential to:

• Simplify product searches for customers through intuitive and efficient tools.
• Provide a search module by vehicle model, allowing users to quickly find compatible parts for their two-wheelers.
• Implement targeted marketing actions, tailored to a specialized audience of enthusiasts and professionals, requiring personalized communication.

Innovative solutions to boost performance

To support SBA France’s growth, DATASOLUTION developed customized technical and marketing solutions:

• Migration to Magento 2.3: We ensured a complete migration to a more secure and high-performing platform.
• Advanced search module: A tool that enables users to search for spare parts by two-wheeler model, optimizing their shopping experience.
• Live chat: The integration of a real-time chat feature to answer customer questions and improve conversion rates.
• High-performing marketing campaigns: We support SBA France in creating and managing digital campaigns (SEO, SEA, email, social media) to increase revenue.
• Community management: We ensure an active presence on social media to boost community engagement and attract new customers.

Concrete and measurable results

Thanks to our support, SBA France has:

• Improved e-commerce performance, especially in terms of speed, stability, and platform security.
• Optimized the user experience, making it easier to find specific spare parts and accessories.
• Increased revenue through targeted marketing campaigns and customer loyalty actions.
• Strengthened customer relationships with interactive tools like live chat and a stronger social media presence.