Protolabs
360° Support for Protolabs in the French market
Innovating digital strategy and adapting communication
Protolabs are experts in innovation and industry. For over 20 years, they have been manufacturing custom prototypes and small production runs completely automatically and on demand in just a few days.
All this is thanks to three proven manufacturing processes: injection molding, CNC machining, and 3D printing. A diverse offering that enables companies to quickly and easily develop and bring new products and concepts to market.
- Dedicated experts
- Director of Business Performance
- Digital Marketing Manager
- Creative Director
- Artistic Director & Motion Designer
- Technologies
- Advice
Adapting communication to the French market
When we met with Protolabs, they had no shortage of resources. White papers, case studies, podcasts, insight videos… However, as a company present worldwide, they needed to have a consistent communication. Sometimes, their content was not well-adapted to the French market, and there was a real gap between the company’s expertise and its communication. In addition, lead generation remained a real challenge for Protolabs, with very high objectives.
360° support from DATASOLUTION
We worked closely not with one, but four interlocutors: an application engineer, an account manager, the sales manager for France, and of course, the marketing team. To have a 360° view, you need to look in all directions ! While each person had different ideas, they all agreed on certain points. The first was to have an original communication specific to France. The second was to have more technical content to directly target engineers and design offices.
Our super video & motion design team !
A brief moment behind the camera
After the observation phase was over, we moved on to action. We came up with an original strategy based on snackable content, far from anything Protolabs had done before. And if snackable content comes in several forms, video remains its favorite medium. Innovative, engaging, and human, it was the ideal candidate to meet our client’s objectives and generate quality leads.
Interested in this project type?
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