Malongo

Prestashop Malongo Website Redesign

Creating a brand experience that drives conversion

 

In 2018, Malongo enlisted DATASOLUTION to centralize its platforms and envision an innovative brand experience. The objectives were to showcase high-quality content, facilitate a smooth purchasing journey, and optimize customer relationship management.

  • Dedicated experts
  • Creative Director
  • UX Designer
  • UI Designer
  • Architect
  • Project Manager / Scrum Master
  • Back-end Developer
  • Front-end Developer
  • Digital Marketing Manager
  • Technologies
  • Prestashop
  • Symfony
  • WordPress

A multifunctional platform

We aimed to bring together the various Malongo platforms to create a unique brand universe and simplify the purchasing process. By coupling WordPress and PrestaShop solutions, we were able to combine institutional content and product sales in e-commerce!

User experience first

The user navigates naturally between brand content and e-commerce. Thanks to our expertise in User Experience (UX), we have defined a smooth purchasing journey to promote a good conversion rate.

A smooth purchasing journey to encourage a good conversion rate.

A customer relationship management solution

To enable Malongo to optimize the processing and analysis of customer data, we have developed a high-performance CRM (Customer Relationship Management) on Symfony.
Linked to SalesForce, it allows the brand to automate customer tracking and imagine innovative marketing scenarios.

Focus on the homepage

A highly immersive page to dive into the Malongo brand universe while already accessing product selections and news.

Interested in this project type?

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