Dickson
Adobe Commerce Dickson Constant Website Redesign
A complete digital overhaul with Adobe Commerce.
Founded in 1836, Dickson Constant is now the global leader in technical textiles for the improvement and protection of living spaces, specializing in the markets of sun protection, indoor/outdoor furnishings, boating, and floor covering.
- Dedicated experts
- Project Director
- Project Manager / Scrum Master
- Technical Expert
- Technologies
- Adobe Commerce / Magento
A strategic project
With its made-in-France production chain, Dickson Constant is present in over 120 countries, including 7 in Europe, and has a catalog of 3,000 references.
In 2018, Dickson Constant decided to launch a B2B e-commerce site for its resellers and distributors, with the following objectives:
- 24/7 order taking for small and medium-sized customers
- Order tracking for larger customers (order taking by DICKSON’s sales department and EDI exchanges)
- Real-time stock tracking for foreign customers
- Acquisition of new customers.
A platform tailored to the specificities of the business
In 2018, Dickson Constant selected Adobe Commerce / Magento and DATASOLUTION to deploy this digital platform. With a very wide range of customers and different profiles requiring a specific approach to ensure that each customer feels recognized and valued during their digital user experience, we oriented this project 100% towards the customer. The main difficulty encountered was the development of a PIM tool in parallel with the e-commerce project, which led to continuous adjustment of the flows throughout the project development period.
A powerful tool, shared and integrated across all services.
A powerful tool, shared and integrated across all services.
Upon completion of the Agile-led deployment, Dickson Constant has:
- A fully responsive B2B sales site with 5,500 active customers
- Only one back-office for the 7 European countries
- Specific prices by customer and product (6 million prices)
- Delivery and payment methods specific to each customer.
Main results observed
of turnover in France via the site
of global turnover generated via the site
of orders placed via the site
of customer activation rate following the creation of their account.
#B2B: Growing your business through an improved and personalized customer experience
ROUND TABLEDiscover the replay of the E-Commerce X-Perience event on October 6th, 2020 and the Magento Roundtable on customer experience, with Dickson Constant, Adobe, and DATASOLUTION, on the theme “#B2B: Growing your business through an improved and personalized customer experience.”
In 2019: Corporate website redesign
After the launch of the B2B site, the decision was made in 2019 to complement this platform with a redesign of the corporate website, based on the CMS editor of the platform. Dickson Constant now has a complete digital platform based on Adobe Commerce / Magento.
Interested in this project type?
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