Decathlon
Phygital Redesign of the Decathlon Building
Creating an ultra-connected building
Heading to La Rochelle, in the heart of the largest French marina, where the new headquarters of Tribord, the sailing sports brand of the Décathlon group, has just inaugurated its new ultra-connected headquarters.
Until now based in Hendaye since 2004, the Tribord Sailing Lab moved to La Rochelle at the beginning of the fall to offer its customers a new living, exchange, and co-construction space.
- Dedicated experts
- Director of Innovation
- Project Director
- Architect
- Technologies
- Phygital
A multidisciplinary project
This building is not just a simple headquarters, it is a unique project, a giant fab lab, a multidisciplinary living space where brand managers, Tribord’s customers and prospects, partners, employees, and visitors all come together.
This building was designed with the purpose of welcoming the public, promoting the brand, showing how it evolves, and how its products are tested, shaped, and manufactured. Moreover, the Sailing Lab allows Decathlon’s customers to discover and above all participate in the design of Tribord’s future products.
Interacting with data
In total, more than twenty streams, via API keys, had to be connected to collect relevant information for both Tribord’s employees and passing customers. In addition to the streams inherent to Decathlon, such as product data, we worked on interfacing with the information system of all surrounding actors, such as local weather, transportation systems, data related to the port, and tides.
These streams are consolidated, updated, synchronized, and they interact with several terminals or connected objects capable of retrieving information and displaying it in real-time in the building.
Pushing innovation beyond imagination
3 types of terminals:
- Detectors : they are used to capture the environment such as humidity or to manage the opening and closing of doors.
- Passive screens : they display real-time data on the use of the building (such as electricity consumption).
- Active terminals : in the form of touch screens, they allow interaction with the data and writing on the presence of data streams.
A multitude of innovations brought together
For this building digitization project, Tribord did not describe the technical needs to us, but rather the uses of each technology they wanted to implement: connected screens, intelligent reception desks, co-design processes… Specifically, to give an example among many others, we supported the reflection around the “Rain room,” a large room located in the heart of the Sailing Lab that allows for the reproduction of a storm in real conditions and allows for testing the resistance and quality of jackets or sails before their commercialization. To ensure optimal and secure use, one of our missions was the detection of moisture, preventing overflow… And we received the same type of missions for the entire building. It was nearly 3,000m² that needed to be made connected, interactive, intelligent, and digitized !
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