Barbara Bui
Shopify Plus BARBARA BUI Website Redesign
A platform migration completed in less than 3 months.
BARBARA BUI is a globally recognized French fashion designer. She established her luxury women’s ready-to-wear brand in 1987 by opening her first boutique under her name. Her brand has spanned the globe, gracing the most beautiful streets from Paris to Soho, New York, and Los Angeles.
- Dedicated experts
- Directeur Technique
- Project Manager / Scrum Master
- Front-end Developer
- Back-end Developer
- Tester and Engineer / Manager QA
- UX Designer
- UI Designer
- Technologies
- Shopify Plus
- Matrixify
- Baback
- Klarna
- Klaviyo
The BARBARA BUI brand was looking for a flexible platform that would simplify the international sales management. Therefore, they opted for Shopify Plus.
BARBARA BUI entrusted the re-platforming task to DATASOLUTION, under the condition that the migration from their old site to Shopify Plus could be achieved in less than three months.
Challenge successfully met! 💪
The Brand Identity at the Core of the Project
BARBARA BUI is renowned for her rock spirit and her blend of feminine and masculine styles. We leveraged the functional freedom offered by Shopify to create fluid and spacious layouts, enabling the use of engaging new media such as video.
We utilize video to showcase different models on the homepage, product listings, and product pages, enhancing the user experience by immersing visitors directly into the brand’s world. This is a native feature of Shopify, made highly effective through the use of the Cloudflare CDN.
This approach highlights the luxury codes of the brand with high-quality content.
An agile project completed in… 67 Days! ⚡️
The project team was fully engaged, just as much as the client, to ensure the successful completion of various phases in the migration to Shopify Plus:
- Multiple design workshops were conducted between the two parties to develop a specification document tailored to BARBARA BUI’s needs
- The UX/UI team revised and adapted the graphic templates
- Implementation of various Shopify applications
- International setup with Shopify Markets
- Custom theme integration and phased sprint demonstrations
- Internal and external quality assurance testing
The Barbara Bui project in figures
international markets
days for the platform migration
maintenance issues with Shopify since launch
This project was carried out using an agile approach, with sprint iterations.
Responsiveness, effective team organization, as well as regular communication that included our client in the processes, enabled us to complete the website in record time!
The DATASOLUTION group is proud to have successfully delivered this outstanding project and looks forward to supporting BARBARA BUI in their future eCommerce projects.
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