Support for Babymoov on Google Ads (SEA)

A renowned childcare brand in France, Babymoov set its sights on conquering international markets—markets that are often more challenging to penetrate due to a lack of brand awareness.

Babymoov entrusted its Google Ads strategy for the U.S. market to DATASOLUTION.

🎯 The challenges?

• Restructure the entire account
• Increase the account’s ROI
• Build and grow brand awareness

The biggest challenge?

Achieving a ROI comparable to that in France. In France, a significant portion of the ROI comes from “search branding” campaigns, but this approach could not be replicated in the U.S. due to a lower budget constrained by limited search terms.

Our strategy

Our Business Performance experts began by auditing the existing setup to propose a relevant and effective restructuring strategy, leveraging the data already collected.

Next, it was crucial for our teams to immerse themselves in the Babymoov brand. We took the time to understand the needs, challenges, and bottlenecks, as well as the products—what works, what doesn’t, the seasonality, price ranges, and past successes and failures.

By gathering all this information, we were able to capitalize on what was already in place and craft a fully customized strategy, saving time and making use of valuable insights.

Analyzing past and ongoing campaign results provided key data, particularly on keywords.

This comprehensive analysis allowed us to propose a campaign structure focused on ROI, moving beyond a simple product categorization approach. By ensuring the campaigns became profitable quickly, we freed up resources to create visibility- and engagement-oriented campaigns or conduct A/B tests on new campaign ideas and product bundles.

To maximize results, we conducted multiple tests on content and audiences to ensure a high level of engagement.

Some key figures…

🎉 The first goal of increasing brand awareness has been achieved, with a significant rise in searches related to the brand and its products.

The average monthly conversions also saw a remarkable increase, nearly doubling compared to 2023.

There has been a similarly marked increase in monthly revenue, which has also doubled.

The scaling of results and spending has impacted ROI, particularly with the launch of generic campaigns. Despite this, ROI remains higher than the level achieved by the account prior to restructuring.

In terms of traffic and visibility, the increased budget combined with the launch of the Demand Gen campaign has led to substantial monthly gains:

• +223% impressions
• +202% clicks on average